Web Survey Bibliography
Title About Response Rates
Author Langer, G.
Source Public Perspective, May/June 2003, pp. 16-18
Year 2005
Access date 13.06.2005
Full text pdf (31k)
Abstract
At the ABC News Polling Unit we’re occasionally asked about the response rate to our polls. Such inquiries rarely, if ever, specify what is meant by the term. No wonder: it’s an issue fraught with complexity. In fact, there are serious, unresolved questions in analyzing and comparing response rates, and in evaluating the tradeoffs between response rates and other methodological considerations in survey research. As practitioners it’s incumbent on us to understand these issues as best we can, and to evaluate their practical significance in our work. The American Association for Public Opinion Research has issued standard definitions for the sample disposition codes by which response rates are calculated. These are useful, but they’re not the full story. Standards have not been promulgated for all the various sample design, sample management and respondent selection procedures that can affect response rates; indeed, AAPOR notes, “Comparisons between polls with different sample designs is not possible.” And the AAPOR standards themselves are complex, offering four separate methods of calculating cooperation rates, three for calculating refusal rates, three for contact rates, and six for overall response rates.
Access/Direct link The Roper Center (full text)
Year of publication2005
Bibliographic typeMagazine article
Web survey bibliography - Magazine article (28)
- How Sliders Bias Survey Data; 2013; Sellers, R.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Web Surveys For the Enterprise; 2004; King, N.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- Online versus postal data collection methods: an examination of issues and a comparison of results; 2003; Adam, S., McDonald, H.
- A D-minus for computer exams; 2002; Mayfield, K.
- The power of online research; 2000; Taylor, H.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Pollsters.com; 1999; Mitofsky, W. J.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- Market research on the web; 1998; McCullough, D.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Is May Research Ethical?; 1996; Duncan, G. T.